What does Vehicle Dynamics Institute and Lego’s have in common? – The commonality is a marketing term called Brand Evangelism

The best way to describe a brand evangelist is a loyal customer who feels so strongly and passionate about a brand that they will market that brand to others with no gain to themselves. It is based on a deep connection with the brand. Lego’s and Brand Evangelism - This is from an article which appeared in the Huffington … [Read more...]