When describing what we do in the protection of people, the first hurdle we often have to overcome is the perception that has been created by outside influences. Just yesterday I found myself in a conversation where a potential client was being discussed and I was told that said client did not like “all that stuff” because they wanted to be as normal as possible. They explained to me that local police officers are often used for appearances during philanthropic pursuits of the client. So what does this tell us? It tells me that public perception is limited to the physical presence of protection personnel and there is a disconnect between what we actually do as a professional service company; the issue being that perception isn’t reality.