The purpose of this podcast today is to give you a better understanding of what social media is, how you can use it for the benefit of your executive protection business, and really go through a first-stage self-assessment guide to answer the right questions to better prepare you to use social media effectively and communicate out who you are, what do you do, and what qualifies you to do it.
Now, before you even start thinking about yourself as a business, thinking about yourself as a brand, and before you even get on social media, is that you have to go through what I call the self-assessment stage. You have to go through a self-assessment awareness guide so that you are defining who you are as a person and who you are as a brand. Get that information available succinctly up out on social media.
What do you do
Who do you do it for?
What qualifies you to do it?
The first three questions and this is primarily for people who are already in the industry and have already been working for some time, is what do you do, who do you do it for, and what qualifies you to do it. Those are three important questions that should be out on your website, out on social media, out on every profile that you have on social media. What do you do, who do you do it for, and what qualifies you to do it? These are the three most important questions that you need to communicate on social media.
What do you want to do?
If you’re not already established in the EP industry/profession, and you’re looking to get into it, the first question you have to ask yourself is what do you want to do? For those who are looking to get into the industry and don’t know exactly what they want to do, a great place to start is reading through the Five Slices of the EP Industry, a blog post that was written by Chuck Randolph a few years ago. He went through the slices and actually came up with a definition of each one. That might be a good way to get a better understanding of what you think you’d like to do in the executive protection field and focus in on maybe a specific niche in each of those five slices. Those five slices are entertainment, high net-worth, protective security detail, executive/corporate protection, law enforcement/ government.
In future podcasts will be continuing with this series on using social media effectively for your executive protection business.
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