The ISDA Secure Transportation and Executive Protection News Podcast for Wednesday, October 17th, 2018
In Terrorism News
Over a thousand companies sign up for new counter-terrorism training course
Over 1500 companies across the UK have signed up to an innovative training scheme that could help prevent terror attacks.
Called ACT Awareness e-Learning, the training was developed in a ground-breaking partnership between Counter-Terrorism Policing and retail giant Marks & Spencer. It covers how to spot the signs of suspicious behavior and what to do if an attack should take place.
Free to use, the course can be divided into short sections to suit business needs. However, it takes just 45 minutes in total to complete.
In Security Driving News
Corporate Protective Driving: A View from the Field
By ISDA Member Anthony Gibson
In my role as a professional driver for a global company, it is my privileged responsibility (in conjunction with our Loss Prevention Department) to provide the safest and most dependable ground transportation for our senior management. Every detail of a principal’s itinerary (as it pertains to vehicle travel) is put into written form, and ample time is given for consultation and review. Route analysis is among the highest concerns, as is vehicle selection and maintenance. Occasionally, I will consult with a select group of individuals outside of our company with regards to route planning, location updates and the like. There is often good intelligence available, and it is our aim to make certain that every trip is without incident.
In Business of Executive Protection News
Word-of-Mouth: Why Chatter Matters for Your Brand [Infographic]
No matter how many emails you send, how many Facebook ads you post, how high you rank in Google search results—all those marketing tactics pale in success when compared with word-of-mouth marketing.
Word-of-mouth is effective in most industries. The graphic points out that half of all Americans rely on recommendations for restaurants, and they are 331% more likely to rely on word-of-mouth recommendations when planning a wedding than they are traditional advertising methods.
Word-of-mouth impacts voting turnout, shopping habits, lifestyle choices, and more.
The following are some of the data points from the Infographic:
- Word of Mouth is Impactful
50% of Americans would choose word of mouth if they had to pick one source of information
- Word of Mouth is Pervasive
83% of Americans have made a word of mouth recommendation
- Word of Mouth is Trustworthy
Americans value word of mouth recommendations from friends and family 41% more than social media recommendations
And from SecurityDriver.Com
Quick Analysis of Executive Protection and Secure Transportation Job Opportunities
In the process of curating job opportunities for our members, we came across this interesting piece of data.
In a 55-day time frame, ISDA posted 110 job opportunities. The metric that struck us was that 38% of the job opportunities were located in California. The numbers indicate that three states represent 54% of the jobs, and 68% were for various types of EP positions, and 19% for Security Drivers. EP and Secure Transportation job opportunities are like any other opportunities in any other profession; they are sensitive to geography.
EP/Security-Related Conference Survey
Periodically the International Security Driver Association (ISDA) conducts surveys related to the Executive Protection/Secure Transportation profession and share the results to the EP/ST community. Our latest survey is about Security Conferences. We would appreciate it if you could take a few minutes of your time to complete the EP/Security-Related Conference Survey. If there are questions that we are not asking, please let us know. Click here to take the survey https://www.surveymonkey.com/r/F235VC5
Links to all news stories mentioned in this podcast are available at the archive website securitydrivernews.libsyn.com. You can also listen to past podcast episodes and leave comments.
Thanks for listening to the ISDA Secure Transportation and Executive Protection News podcast.
This podcast is brought to you by the International Security Driver Association
ISDA is a valuable resource for all practitioners working in the protection profession. We offer benchmark educational, networking, and marketing programs.
The ISDA Membership
ISDA Members represent all facets and levels of the protective services profession. The membership can be defined as a group of practitioners from different disciplines within the profession and with years of experience coming together to assist ISDA Members.