Category: Featured Articles

What does a lot of knowledge look like? How about two, two-inch-thick books?

A while back Joe and I decide to put all our articles, posts, white papers, and research not yet published, together in one document.

The goal of collecting the information was to determine if we had enough material for a book. When the information was collected, the results were two, two -inch-thick books. So I guess the answer is yes. The attached is a picture of one of the books, the table of contents is three pages long for each book.

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Social Media Metrics

How do you know if all of your efforts on social media are working for your business? You need to measure your efforts and track your social media metrics. You need to look past likes, reactions, followers, connections, etc. as KPI’s (Key Performance Indicators).

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